Blue Rewards (AIR MILES Shops) vs Aeroplan eStore: Which Earns More?

Blue Rewards (formerly AIR MILES Shops) vs Aeroplan eStore: A Detailed Comparison

> Note: The AIR MILES Shops online portal has been rebranded as Blue Rewards. You still earn AIR MILES miles — only the shopping portal's name has changed.

Both Blue Rewards (formerly AIR MILES Shops) and Aeroplan offer shopping portals to earn rewards. But which one is better? Let's break it down.

Earning Rates Comparison

Aeroplan eStore:

• Typically 1-10 points per dollar
• Points worth approximately 1.5-2 cents each
• Best for: Travel rewards

Blue Rewards (formerly AIR MILES Shops):

• Typically 1-5 miles per dollar
• Miles worth approximately 10-15 cents each (Cash)
• Best for: Flexible redemption

Value Calculation

For a $100 purchase at a store offering:

• Aeroplan: 3 pts/$ = 300 points = ~$4.50-6.00 value
• AIR MILES: 1 mile/$ = 100 miles = ~$10-15 value (Cash)

Winner: AIR MILES often provides better value per dollar spent.

Store Selection

Aeroplan eStore:

• 200+ retailers
• Strong in travel and electronics
• Good Apple and Best Buy rates

Blue Rewards (formerly AIR MILES Shops):

• 300+ retailers
• Strong in groceries and gas partners
• Good Canadian retailer coverage

Redemption Flexibility

Aeroplan:

• Best for flights
• Can transfer to hotel partners
• Fixed-point flight rewards available

AIR MILES:

• Cash Miles for everyday purchases
• Dream Miles for travel
• Instant redemption at Shell, Sobeys, etc.

Our Recommendation

Choose Aeroplan if:

• You fly Air Canada frequently
• You have an Aeroplan credit card
• You're saving for a specific trip

Choose AIR MILES if:

• You prefer flexible redemption
• You shop at Sobeys, Shell, or Rexall
• You want instant value (Cash Miles)

Best Strategy

Use both! Check Canada Cashback Monitor to see which portal offers the best rate for each store, then choose accordingly.